What we did

Art Direction

Client

Zaio Bruxelles

Date

October 12, 2021

Zaio October Campaign 2021

We were tasked with the creation of a strong and yet lighter sense of what needed to be viewed as an october campaign but in a "not-yet-summer" like state.

We were tasked with the creation of a strong and yet lighter sense of what needed to be viewed as an october campaign but in a "not-yet-summer" like state.

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Solution

The idea was to shoot a few outfits, fits to give the client an idea of what this campain wanted to stand for. A few models involved, a stylist and the idea came to live in a manner of hours.

We went from the selection of the items to "mettre-en-valeur", to the casting of the models, to the set designing and the final result.

And as always, we prefer to focus on the "media-production" part as we know there lies our strenght as no extern force was needed to accomplish this vision as we stand fermly on the ground of "in-house build" ideas and mechanism...

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"Great time!"
Mohamed M.
Gérant
Brussels, Belgium

Our approach

We were tasked with the building of a cohesive strong visual for an e-Commerce projet. The goal was to bring back to live a serie of clothing line.
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01

Art Direction

The idea here was to give an october mood and at the same time a "summer-not-yet" like atmosphere with no need of a shock-value as we believe for this brand, this recent trend was not needed here.
02

Photography

Shoot on a 70-200mm againt a nude linen canvas that gives a slight needed texture to the background.
03

Set designing

A nude linen canvas that gives a slight needed texture to the background.
04

Graphic designing

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De Kinshasa à Paris, nous accompagnons les marques et institutions qui veulent affirmer leur singularité. Notre approche est globale, nos racines sont africaines.

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